Tha article covers the basic skills necessary to run a successful gym or studio offering EMS training. Since EMS is an unconventional hybrid fitness/wellness service which includes a bit of everything, there are diverse components that lead to success:
- Hospitality
- Innovation
- Team spirit
- Sport science and health
- EMS Training skills
- B2C marketing skills
Key to success, aka good to know:
- Take away best practices and knowledge base gained from European experience
- Adopt and develop your EMS fitness concept locally
- Create demand by showing real results
The professional EMS fitness trainer
An EMS fitmess trainer is not just a person with advanced muscles. See the skills needed to succeed in EMS industry:
- Prerequisite: already qualified in sport science/medicine or personal training
- Further education or consultancy is required
- Modular EMS training education system
- Professional reflection assignments: creating and executing case or impact studies
- Communication skills (business communication in focus: PR etc.)
- Basics of hospitality, service management
- Marketing education (focusing on social media and “word by mouth”, cross marketing)
- Knowledge about competitors and how to handle them
EMS fitness business management
To be successful with an EMS fitness business these are the components which make a studio team competent enough to run a successful innovative studio:
- Pre-requisite: entrepreneur skills are advantage
- Business planning of EMS fitness service
- How to create a concept: hospitality management, product and service development
- HR (incl. staff education)
- PR communication
- Basics on EMS technology
- EMS market overview: EMS training service competitors and how to handle them
- Intro to Quality Management System
- Basics of EMS training service marketing
- General liabilities and health insurance
To help you achieve your business goals, Justfit provides you with extensive technological and business knowledge and a decade of expertise on this market.